Idris Maplewood©
Los Angeles based
Creative director
Services
Four disciplines that work solo or combine into a full engagement — each with its own page detailing scope, process and past results.
01 Art Direction
Campaign worlds, shoot direction and launch moments with one clear point of view.
View service
02 Branding
Positioning, naming input and identity systems built to stay relevant for years.
View service
03 Design
Packaging, editorial, digital and spatial graphics finished with obsessive care.
View service
04 Strategy
Research, audits and creative platforms that give design solid ground to stand on.
View serviceSelected Works
Terra Firma
2024A full identity overhaul for a long-established industrial maker — heritage kept, future switched on, new buyers welcomed.
Serene
2024A restrained new visual world for an electric luxury marque — calm surfaces, quiet confidence, desire without the noise.
Hive Mind
2024A living brand system for a growing wellness collective — peaceful rooms, energetic community, one coherent voice.
Nourish
2023Packaging rebuilt around appetite first and planet second — a natural food range that finally owns the shelf.
Gallery
Fragments from recent commissions — factory floors, open roads, quiet studios and live aisles. Open any case for the full story.
Skills
A decade of practice across the full journey from insight to launch — deepest where identity meets the real world.
Brand identity systems
10 yrsArt & photo direction
9 yrsPackaging & print craft
8 yrsDesign research & strategy
8 yrsDigital & interface direction
7 yrsMotion & launch storytelling
6 yrsTestimonials
What it feels like to work together, in the words of the people who signed the briefs.
"Idris kept everything our dealers trusted and made it feel twenty years younger. The rollout at our trade show was the proudest moment our team has had in a decade."
"He trained with us for a month before drawing a single line. The brand finally looks the way our rooms feel — bookings have barely stopped climbing since."
"Shelf audits, real shop lighting, prototypes on actual board — no guesswork anywhere. Two national buyers opened their doors off the back of the redesign."
Availability
One commission at a time, scheduled by quarter. Choose the service you need and your preferred window — every request gets a personal confirmation within two working days.
Featured In
Shaping What's Next: Experience-Led Brand Stories Come of Age
The Human Hand in Machine-Made Media: A Studio Conversation
