Ocean upbringing,
modernstudio discipline.
I'm Idris Maplewood, a creative director drawn to the overlap of craft, culture and the outdoors. For ten years I've partnered with industrial heritage brands, luxury carmakers, wellness collectives and food producers to give each a sharper, truer public face.
Fieldwork first, pixels second
Strong brands are found before they are drawn. I start each commission out in the world — walking production lines, joining early-morning test drives, sitting in on classes, studying shelves — because the idea that moves a brand usually hides where the brand actually operates, not in the kickoff deck.
Then the team stays deliberately lean and senior: direction agreed with founders, design advanced in short working sessions with you present, and files handed over in a form your staff can genuinely keep using. Compact crews, honest timelines, and no hundred-slide presentations gathering dust.
Art Direction
Shoots, campaign imagery and launch events guided by one clear visual point of view.
View serviceBranding
Positioning, naming input and identity toolkits designed to stay relevant for years.
View serviceDesign
Pack, print, screen and spatial graphics finished with obsessive attention to detail.
View serviceStrategy
Research, audits and creative platforms that give every design decision solid footing.
View servicePress & recognition
Coast Magazine covered the studio's experience-led approach; LA Design Weekly sat down for a long conversation on craft and technology. Alongside client work I judge design awards, teach guest sessions, and once keynoted a trade show with sand still on my shoes.
Got a brand that deserves a sharper voice?
Tell me what it is today — and what you need it to become.
Get in Touch